Reducing Inequalities as a Purpose Driven Business and Equality in Leadership with Sandra D’Souza, Ellect Founder and CEO

Why, after all these years are we still talking about reducing inequalities and the imbalance of women in leadership?

Well, as it turns out, the issues of inequality run deep. In recent years, the benefits of economic growth have disproportionately favoured the rich while, in OECD countries, income inequality has hit its highest level in the past hundred years.

Many groups, such as women, racial minorities and indigenous populations, still do not have equal access to opportunities - facing exclusion from business ownership and corporate decision making and discrimination related to wages, employment, and access to financial services.

While equality is fundamental to a stable, just, prosperous and peaceful society, reducing inequalities benefits businesses as it helps create a stable and predictable business environment.

Founder and CEO of Ellect Stars Sandra D’Souza is on a mission to have women be equally represented in Boards and Senior Leadership Teams. Sandra’s been an advocate for women’s rights since she was a teenager. Over the last 20 years she’s combined her advocacy for gender equality with her passion for social entrepreneurship to advance women in business. 

Aligned with the United Nations Sustainable Development Goals of Gender Equality and Reduce Inequalities as a purpose driven business, Sandra’s mission is to help businesses achieve their Environment, Social and Governance Goals in Diversity, Equity and Inclusion.

The company is taking action to publicly award companies that have achieved at least three of the following accomplishments:

  1. Have at least 1 woman CEO or CFO

  2. Have 1 woman Board Chair

  3. Have at least 25% women on Board of Directors

  4. Have at least 25% women on Senior Leadership Team

In 2021 Sandra was the only Australian selected to participate in Nasdaq’s Spring Milestone Makers Program, appearing on the NASDAQ Tower in Time Square, New York City alongside 12 other outstanding entrepreneurs focused on the UN’s Sustainable Development Goal #10, Reduced Inequalities.

Why is Sandra so passionate about reducing inequality?

Evidence shows that reduced inequality fosters stronger and more sustainable economic growth because it helps unlock the population’s working potential, increases diversity of thought, and creates a more stable environment for businesses.

Join me on this week’s episode of The Uncharted Leader with Sandra D’Souza as we probe on this issue of gender inequality and her mission to reduce inequalities as a purpose driven business.

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